I could analyse this TV commercial.
I could comment on the value of surprise in advertising, its relevance to its target market, the strength of the branding, over even the production values.
But Friday seems a good day for a little work-related entertainment, and the real reason I’m sharing this ad is simply because it’s brilliant.
And since 59 million people have already seen it, I thought you might not want to be left out.
Does this ad leave you mildly amused, but not really entertained? Or would you replay this or share it with your friends? If you drink bottled water, would it entice you to pay a premium for Evian?
Provocative advertising can be risky
Negative marketing can produce great advertising
Probably the most popular Super Bowl TV commercial ever
Did FNB aim to be controversial? And is it treason?
Now this is brilliant marketing!