The most entertaining TV ad this year

I could analyse this TV commercial.

I could comment on the value of surprise in advertising, its relevance to its target market, the strength of the branding, over even the production values.

But Friday seems a good day for a little work-related entertainment, and the real reason I’m sharing this ad is simply because it’s brilliant.

And since 59 million people have already seen it, I thought you might not want to be left out.

Does this ad leave you mildly amused, but not really entertained? Or would you replay this or share it with your friends?  If you drink bottled water, would it entice you to pay a premium for Evian?

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Now this is brilliant marketing!  


  1. Fiona Ingram on August 23, 2013 at 11:41

    Great ad. Very entertaining. No, I will not pay for water in a bottle that probably came out of a tap somewhere but lovely thought behind it. Marmite ad fantastic, better than this. Even though I prefer Bovril…

    • Ann Druce on August 23, 2013 at 13:28

      Hi Fiona, I’m not a big fan of bottled water either (how many plastic bottles do we need out there?) but this ad is almost enough to make me change my mind. (Or at least choose Evian on the occasions I do need to buy a bottle.)

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