Strategy

A sound strategy is the road-map that will guide your business forward.  At Octarine, we focus on Marketing Strategy and Media Strategy.

Marketing Strategy
We’ll help you take all you know about your business and structure it into a clear marketing strategy to guide your growth:

  • Evaluate your competitive environment
  • Describe your brand values
  • Identify your marketing objectives
  • Clearly define your target market
  • Formulate your single-minded message
  • Establish a reason why you target market should believe you

And then we’ll create an advertising campaign so that you get the right message to the right people.

Content Marketing Strategy
Also known as inbound marketing and customer publishing (as well as various other descriptions); content marketing is all about communicating with consumers without selling.

Mystifying to many marketers (hey, we’re here to sell!), content marketing’s strength is encouraging your target market to look to you for information and expertise on subjects that matter to them.

So a pram company, for example, might publish articles on their web site, on decorating a nursery or planning a toddler’s birthday party, encouraging young mothers to visit their website on any matter related to babies and toddlers.

This is not to say that no mention is made of your own product.  That would just be a missed opportunity!

Octarine will help you to develop your content marketing strategy and research the right content for your business.  And then we’ll write the articles for you if you don’t have the time or resources to do it yourself.

Media Strategy
Advertising is expensive.  And in order to maximise your advertising budget, you need to be sure that:

  • Your ad is reaching the right people
  • Your brand values are reflected in the editorial environment
  • Your target market sees your ad often enough to remember it

We’ll evaluate the full range of media options to help you achieve your advertising objectives:

  • Magazines
  • Newspapers
  • Radio
  • TV
  • Cinema ads
  • Outdoor advertising
  • Mall advertising
  • Online advertising
  • Direct marketing

We’ll give you the right media for your target market, and establish effective combinations to build your brand.

We can help you develop the strategies you need to make the most of your advertising budget.  Contact us and let’s talk.