Sometimes you just can’t avoid change

Breaking through the ceilingDiscovering that you’ve lost 13 years worth of advertising and graphic design artwork is not the best way to start a day – especially when you’re on deadline.  The Octarine office had been burgled and we lost pretty much every bit of technology, even my cell phone charger!

The irony is that I was working on a digital communications project for Transnet Port Terminals, setting up their social media and their content marketing strategy, and the issue of security, both physical and security of information, had been raised and we’d been cleared by their Risk Management consultants who’d assessed us only days before the burglary.

In retrospect, I still think the security is good, but the reality is that if intruders want to get in, they’ll find a way.

It’s definitely not convenient losing your modem when you’re on deadline on a social media project, and it’s certainly not easy to buy a new Mac when there’s a Christmas waiting list.  But learning to cope with all new technology at once was the worst part.

But it’s not all doom and gloom.  While the burglars took one back-up,  I had a back-up of the back-up.  Initially I panicked and thought I’d left it in the office and that it had been stolen too, but happily that wasn’t the case.  So the data has been restored, and I’ve got everything sorted. (And yes, I can hear you muttering about cloud back-ups and I know you’re right.)

More importantly, I now have a whiz-band internet set-up!

I’d always had a pretty decent connection.  It handled big files without hesitation and the speed was good too.  I’d upgraded a couple of years ago and it’d been working well ever since.  But, coincidentally, the new phone and modem were both faulty.  I assumed the problem was the phone line and called Telkom.

The very helpful technician not only found the problem, he also told me that my internet could be a whole lot faster.  It seems Telkom had upgraded their lines at some point and all I needed was to phone the internet service provider and ask them to upgrade me because all the structures were in place.  So for the princely sum of an additional R100 a month, my internet instantly leapt to a whole new level.

Perhaps Telkom never pointed this out to me before, but I’m guessing that at some point I had an email telling me about it and I just ignored it.  I didn’t have a problem, so didn’t need to listen.  In short, I was quite happy with my system the way it was and didn’t know what I was missing.

How about you?  Are you still using the same marketing strategies that have served you well for several years?  Are you happy with the way things are working and just too busy to consider new options, blissfully unaware of the potential at hand?

It’s blindingly obvious that digital marketing is becoming impossible to ignore.  Just for example, yesterday 78 senior executives in South Africa joined LinkedIn.

If you’re not sure how digital and content marketing fits in your particular strategy, or how you can leverage individual expertise to build your corporate brand, give me a call. I’d love to chat to you about it.



  1. zipho zulu on February 6, 2014 at 15:26


    Some people are heartless but you wont go down because of short minded people.tell them SHOW GOES ON

    • Ann Druce on February 6, 2014 at 18:14

      Thanks Zipho. And you’re so right, you just have to pick yourself up after a setback and get going again.

  2. Paul LIvesey on February 6, 2014 at 14:23

    Hi Ann,

    That is the worst possible nightmare scenario one can contemplate; being plundered and losing not only hardware but years of work. I am dangerously vulnerable as all my back up is on a 100GB hard drive in the same office! Aarrgh! I need to check out Google Drive!

    I am so sorry to hear all the stress and inconvenience this has put you through. Hope you get back to full operating steam soon!

    • Ann Druce on February 6, 2014 at 18:15

      Thanks Paul. Yes, get yourself a separate back-up – cloud or not.

  3. Pat Pughe-Parry on February 6, 2014 at 13:14

    Heart attack stuff. It is just so frustrating isn’t it. I am glad you had the backups though. We now back everything up on Google Drive where we have 100GB of storage each for $5 a month.

    • Ann Druce on February 6, 2014 at 18:17

      And the cost of cloud back-up pales into insignificance compared to losing everything!

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