Since it’s Women’s Month, I had to leap onto my soapbox. Of course women face far less discrimination that they did in the past, but for many, the claim “of course I agree that women are equal” is true only insofar as women are seen as being equal to each other!
I’m not blaming men. Sadly, women are often just as guilty of undermining themselves. P&G’s great video challenges women to re-think their perceptions and reclaim their power. It compares the responses of women (and men) with those of young girls who haven’t yet lost confidence in their abilities, just because they’re girls.
I take my hat off to P&G and Always, and I love that this video has gone viral (with over 47 millions views in less than 6 weeks.) And with any luck, a few more people will begin to judge women on who they are, what they stand for and what they can do, rather than on gender stereotypes.
Let me know what you think in the comments section.