I’ll be answering all their questions over the next few weeks, and if you did find time to contribute to the LinkedIn survey, thank you, I do appreciate your input.
Just for interest, 80% of respondents recognise that LinkedIn presents a marketing opportunity, but only 20% are doing anything about it.
If you’re not in that 20%, I hope to make it easier for you by answering your questions. I had thought I’d do this in a very structured way, but instead I’m jumping right in the middle, since one particular question really needed rapid attention.
“I have an administrator on my LinkedIn company page who is no longer involved in the business, but she refuses to remove herself as administrator. How do I fix this?”
You don’t give the safe keys to a contractor, intern or junior marketing communications staffer, so why give them the keys to your social media platforms? That’s a company asset too!
When you set up your company social media, make sure you have systems in place. If your social media consultant leaves town, taking with him the only access, you have a problem.
Allowing an unauthorised person access to company assets presents a real security risk. A disenchanted ex-employee with access to your social media sites could very easily add unwanted updates or inappropriate comments or delete well-structured content.
And even if they don’t have any sinister intentions, there is still a risk to your company reputation if your company page becomes stagnant and outdated.
So when you set up your company page on any social media platform, whether LinkedIn, Google+, Facebook or any other platform, make sure that you don’t leave it entirely in the hands of your social media administrator or consultant.
Ensure that at least one other internal person is registered as an administrator, preferably someone senior, and someone likely to be around for a while. This doesn’t mean they have to set up the page, or do the daily running of your social media, but it does mean they can add or delete other administrators as needed.
And in this particular case? Hopefully the “refusal” to remove themselves as an administrator is more to do with it being too much trouble, or not knowing how to do it, than sinister motives. But if you’re an administrator of your Company Page, it’s very simple to remove another administrator :
- Log onto your own personal LinkedIn account
- Select “Companies” from the drop-down menu next to the search bar
- Search for your company name
- Once you’re on your company page, hit the blue Edit button
- Scroll down till you find the Company Pages Admins section
- Delete the unwanted administrator by clicking on the x next to their name
- Scroll back up to the top and hit the Publish button, and you’re done!
If you’re not an administrator, but someone else in the company is, you can ask one of them to add you as an administrator and go through the same process.
However, if the person you wish to remove was the sole company page administrator, it’s a little more complicated and you’ll need help from LinkedIn directly.
But before you contact them, your personal profile needs to include:
- A company email address (not a gmail address) in your Privacy and Settings section
- Your company name and current position at the company listed in the Experience section
Without this, they simply won’t be able to assist you. Once you have this sorted, you can ask them for help here. But be patient; it can take as long as a couple of weeks to get a response.
Please add any questions you’d like me to answer in the comments section below and I’ll include them on my schedule.
And if you found this useful, please share it with your social networks.