New Year’s Resolutions for Marketers No. 5

Add new content to my website every week

Yesterday I told you how we had managed to get Octarine ranked at just over 700 000 in three months.  But that was just the beginning of the story, and of course the bubble burst!  After completely neglecting my website from late November over the entire holiday season, our ranking wasn’t looking quite so good.   

Blackboard shot of blog componentsEach week I watched it slide progressively, reaching just over 2 million.  Proof indeed that websites need to be nurtured.

Still, with estimates of upwards of 620 million websites internationally, being ranked at 2 million isn’t exactly a disgrace.

But now I have to actively move this up, and adding new content is a good way to do this.

It will also be interesting to see how long it takes me to do this – information that I hope will be of use to my clients.

How well does your web site stack up?  Visit Alexa and find out.

If you’d like to find out more about adding regular content to your website, talk to me and we can help you devise a plan that suits your marketing objectives and your budget.

Related articles:
Resolution 1:  Manage my email
Resolution 2:  Allow time for great design
Resolution 3: Master two new technologies
Resolution 4: Learn something new 


  1. espresso machine on April 17, 2014 at 14:53

    Thanks for sharing your thoughts about content
    marketing. Regards

  2. Candice Thurston on January 22, 2013 at 11:15

    Hi Ann,
    Thank you for your article and it is so true we do need to constantly update our website with relevant information and work on our rankings. Time to work on my own!

  3. Dave Newton on January 16, 2013 at 18:58

    HI Ann. Checked out your website and read your blogs.
    I agree with the nurturing bit as every where you look these days there are websites being forced in our faces.
    Nice clean web page with adaquate information.
    Keep on blogging!

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