New Year’s Resolutions for Marketers No. 4

Learn something new

Illustration of the words Learn More on a green buttonWhen I set myself the objective of developing a new website, I knew it was going to be frustrating and demanding.

I’ll confess to being a bit of control-freak, and this doesn’t exactly combine well with technophobia when you’re developing a web-site!

The addition of a touch of cynicism towards self-proclaimed web gurus didn’t help either.  I wanted to know what was being done, and why.  I discovered that my cynicism wasn’t always misplaced, but happily also found people generous enough to share their knowledge and point me in the right direction.

Within three months of launch, had achieved an Alexa Ranking of just over 700 000 internationally.  To put that in perspective, Unilever South Africa has a web ranking of over 1 million, the South African website for Woman & Home magazine has a ranking of 1.2 million.

But the sense of achievement I got wasn’t just about the numbers.  It was hugely empowering to take on a project that was outside my comfort zone, forcing myself to learn new skills and see it work. 

If you’d like to know more about the work that went into achieving this ranking, give me a call now on 031 564 6921 or email me.

Octarine doesn’t offer web-design but we can help you with the content strategy, research and writing for your website.

Related articles:
Resolution 1:  Manage my email
Resolution 2:  Allow time for great design
Resolution 3: Master two new technologies
Resolution 5: Add new content to my website every week


  1. FrithThomas on January 19, 2013 at 12:34

    Well done on your numbers, it takes a lot of hard work to get that kind of success!

  2. Books & Books on January 18, 2013 at 09:27

    Congratulations Ann from the entire of the Books & Books team. After our meeting with you the other day and you telling us exactly where you ranked compared to Unilever and Women & Home we were all left in awe. Thank you for all the valuable information and all the best for the rest of this year.
    The Books & Books team.

  3. Ginny on January 18, 2013 at 08:38

    Congrats Ann. I’ve read books and been on courses – the theory of SEO all makes sense, but putting it into practice and tracking as a valuable case study is the critical part. I take my hat off to you … and here’s to continued success. (PS I would guess it is more priority for Unilever to get the hits on the BRAND websites, rather than Unilever corporate site per se. From there, the dialogue, social media activity and consumer engagement is the most important).

    • Ann Druce on January 18, 2013 at 09:08

      Hi Ginny, Just for interest I looked up the South African sites for Sunlight and Knorr. Sunlight is ranked at just over 2 million, but the Knorr site is not yet ranked.

  4. Michelle Proctor on January 17, 2013 at 10:35

    As always Anne gives us useful, interesting & relevant information. Well done on those numbers Anne!

    • Michelle Proctor on January 17, 2013 at 10:44

      Need to understand more, Im in Jhb next week & will sit down with the digital team & hopefully have a better understanding before I give you a call then. Very happy to see our Woman & Home, “South Africas Biggest Circulation English Glossy” scoring so fabulously!

  5. Paul Livesey on January 17, 2013 at 10:24

    Well, your blog is on page one of a search for Ad agencies in Durban so you must have done something right. I have always believed that a properly built website and a constant flow of traffic and updates to the site improves the SEO ranking. I am wondering what my Alexa ranking is but am too lazy to move out of my comfort zone!

  6. Derryn on January 17, 2013 at 09:28

    Interesting reading Ann – good luck

  7. Margaret Larkins on January 17, 2013 at 09:04

    Great numbers for Octarine and int resting stuff on your site . Look forward to the results. Keep up the good work

  8. Chris Brassel on January 17, 2013 at 08:33

    Well done – you have obviously learnt well and got the mix right and have achieved phenomenal results in a highly competitive area.

  9. Bridgette Donnelly on January 17, 2013 at 08:23

    Well done Ann, it’s great to see a fellow marketer with a passion for results. It’s always great to learn something new!

  10. Maggie on January 17, 2013 at 08:19

    We tend to have to rely on numbers to sell, to rank, to slap a relative value on media. Influence is what we’re actually chasing. So go shake things up a bit, good luck!

  11. Mike Deglon on January 16, 2013 at 20:52

    stats are impressive — would assume Unilever to be more but possibly more work related and hence restricted as opposed to the more topical that you have obviously appealed to resulting in the very high hit rate –would like to understand more –lots of potential !

  12. Ian Wright on January 16, 2013 at 19:52

    Interesting info Ann. I too am not much of a guru by any means in the world of technology but you must be doing something right to have these impressive stats you are showing. Keep it up and best of luck for 2013!
    Ian and Team Muscle Science

  13. Dave Newton on January 16, 2013 at 19:11

    Hi Ann.
    Big competition out there for web site viewing these days. You must be doing something right getting so many hits.
    Keep up the good work.

    • Ann Druce on January 16, 2013 at 19:19

      Thanks Dave, hope you found something useful (or at least interesting).

  14. Joan - BlogBizBuzz on January 14, 2013 at 10:15

    Ann you have developed you site over the past six months and obtaining more visits is the rewards one reaps over time. Looking forward to your future articles.

Leave a Comment