Master two technologies
It’s all too easy to continue using our existing systems, even when technology can simplify your life. Sadly, I’m technophobic. A scanner refusing to scan is almost enough to drive me to tears. But even I managed to get to grips with WordPress last year, so mastering two more technologies isn’t likely to make my head explode!
My first step is to look into an automation system for social media. I’m a bit cynical – there’s nothing quite like the personal touch – but when you find a great article at 3 o’clock on a Sunday afternoon there’s a good chance that the people who would be interested might miss your Tweet or LinkedIn posting. So setting it up to send on Monday morning could be useful.
The second one will be Google+. I’m not sure how to make the most of a personal page as well as a business page, and it’s time to find out how it can add value to my marketing.
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