New Year’s Resolutions for Marketers for 2013

The silly season is rapidly coming to an end here in South Africa, and it will be business as usual from Monday.   I’m still tanned (well, for me that is) and relaxed after loafing in the sun during the Christmas holidays, so it seems like the ideal time to set some ground rules for 2013.

So I’m going to commit to one new resolution each day for a week.  The first one is all about simplifying my life, and isn’t marketing specific, though I’m guessing that plenty of marketing managers are in the same boat as me!   It will take roughly 30 minutes, and I’ll probably only have to revisit this every couple of months, so it’s not a big challenge, but it’s a start!

New Year Resolution 1:  Manage my email subscriptions

Colour photo of the word Simplify
The internet offers vast opportunities to keep up to date with the latest thinking and learn new skills.  Industry thought-leaders are willing to share their expertise, and social media highlights relevant marketing information on a minute-by-minute basis.  I’ve spent a lot of time over the last couple of months researching web optimisation and social media and I’ve learnt a lot.

But after subscribing to several very useful mailings I’m in real danger of information overload.  So this year, I’m going to manage my email subscriptions carefully.  Instead of hitting the delete button with alacrity each morning or marking emails to read later (will I really have more time tomorrow?), I’m opting out of any emails that are:

  • Too frequent
  • Repetitive
  • No longer relevant
  • Poorly written

I’m also unsubscribing from all those spray-and-pray mailings.  Like the one I’ve just received offering me induction training for accountants.   I can’t think how I got onto their mailing list.  Do you suppose that they know that Octarine is an advertising agency?

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Related articles:
Resolution 2:  Allow time for great design
Resolution 3: Master two new technologies
Resolution 4: Learn something new
Resolution 5: Add new content to my website every week

6 thoughts on “New Year’s Resolutions for Marketers for 2013

  1. How true, time to cull the rubbish … There just seems to be more and more spam … along with a constant deluge of new “upmarket lifestyle mags” that are all free at business class lounges. Has anyone ever seen anyone reading these?! I know I’m a sample of one but I can’t be unique … Time is so precious, we have to prioritise what we read – mandatory work first, should-read work second, and leisure reading last – and that leisure read is quality editorial of MY CHOICE that I have BOUGHT, usually on kindle. No doubt those further up the food chain are even more pressurised to read company reports, financial statements, board meeting minutes, legal updates, etc etc. Just because a free mag has an ABC, it doesn’t mean it is read, and that after all is what advertisers pay for. Hope I’m not a lone voice on the soap-box…?

    • I’m with you entirely. And I’m particularly impressed when trade and professional journals manage to build a paid subscription. With the plethora of free publications, when people part with their money, marketers and their advertising agencies can be more confident of the value it adds to their media plan.

      • Therapeutic hour “unsubscribing” to spam. Best was TESCO in UK … on clicking unsubscribe, it took to the online login page – had to LOG IN or REGISTER to unsubscribe (huh?). I have no idea what my login details were from 4 years ago, and as I don’t live there anymore the promo’s are not applicable … the very reason I’m trying to unsubscribe. Talk about user-unfriendly.

  2. Hi Ann, I have just been doing the get rid of superfluous incoming data process this morning when I saw your email. I find the weight of things undone (like storing that “useful email” for later) prevents me from thinking clearly about the revenue generating work that should take priority.
    thanks for sharing
    Jen

  3. Hi Ann,

    Good start to 2013, emails appear out of thin air sometimes and get trashed immediately. Others you learn and move on, what I have found is RSS is more useful for going to read when you decide.

    Failing which adding to Google Reader, when taking a coffee break opening the reader and selecting relevant information pertaining to what you working on.

    Thanks for an excellent kick start article to 2013.

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