The silly season is rapidly coming to an end here in South Africa, and it will be business as usual from Monday. I’m still tanned (well, for me that is) and relaxed after loafing in the sun during the Christmas holidays, so it seems like the ideal time to set some ground rules for 2013.
So I’m going to commit to one new resolution each day for a week. The first one is all about simplifying my life, and isn’t marketing specific, though I’m guessing that plenty of marketing managers are in the same boat as me! It will take roughly 30 minutes, and I’ll probably only have to revisit this every couple of months, so it’s not a big challenge, but it’s a start!
New Year Resolution 1: Manage my email subscriptions
The internet offers vast opportunities to keep up to date with the latest thinking and learn new skills. Industry thought-leaders are willing to share their expertise, and social media highlights relevant marketing information on a minute-by-minute basis. I’ve spent a lot of time over the last couple of months researching web optimisation and social media and I’ve learnt a lot.
But after subscribing to several very useful mailings I’m in real danger of information overload. So this year, I’m going to manage my email subscriptions carefully. Instead of hitting the delete button with alacrity each morning or marking emails to read later (will I really have more time tomorrow?), I’m opting out of any emails that are:
- Too frequent
- No longer relevant
- Poorly written
I’m also unsubscribing from all those spray-and-pray mailings. Like the one I’ve just received offering me induction training for accountants. I can’t think how I got onto their mailing list. Do you suppose that they know that Octarine is an advertising agency?
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