Market Research

Traditional market research has great value, but unfortunately it is also expensive.  However, there is a wealth of market and environmental information available in company documentation and on the Internet.

Octarine offers desk research that can help to:

  • guide strategy
  • substantiate product claims
  • provide content for brochures
  • support assumptions
  • clarify misconceptions

This desk research also allows us to develop content for marketing projects including:

  • brochures
  • customer information
  • speeches

Where internal resource is limited, this means that:

  • You can provide very limited briefs for marketing collateral
  • You can ask for content recommendations (always easier to correct and refine than start from scratch!)
  • You can concentrate on other  priorities

If you’d like to find out more about our desk research, contact us now.