| Does your brand positioning have real meaning? | | 12 Oct 2009 | | An outdoor hoarding proudly proclaims: “Pietermaritzburg – your city of choice". Which begs the question, “Who are these marketers talking to?” | | Read More... |
| | Missed Opportunities | | 28 Aug 2009 | | Why is it that the only time I manage to get a loan car from the dealership is when they have really let me down? | | Read More... |
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| Exactly who is reading that magazine? | | 2 May 2009 | | Many publications are selling advertising space without clearly defining their target audience. And someone is buying it! | | Read More... |
| | Set your camera on high resolution! | | 23 Mar 2009 | | I have frequently had clients who want to use their own photography in an ad or a brochure and it often makes a lot of sense. But its not always that simple. | | Read More... |
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| Marketing in Tough Times | | 17 Feb 2009 | | 2009 isn’t going to be particularly easy, and you are going to have to do something special if you want to grow your business | | Read More... |
| | Developing a Marketing Strategy | | 10 Feb 2009 | | If you don’t have a marketing strategy, it’s time you did. A marketing strategy is not just for corporate companies; it is a roadmap to clarify where you are going | | Read More... |
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| How to choose an ad agency | | 28 Dec 2008 | | You’ve decided it’s time to advertise and you want to use an agency. But having made the decision, how do you choose the right advertising agency? | | Read More... |
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