Keeping in touch with your LinkedIn network is not as simple as posting regular updates, or commenting on other’s activity. Sometimes it just makes sense to take a more direct approach and send an email. And sometimes you might want to send more than just one.
Exporting your LinkedIn connections is quick and easy. You can save their names and email addresses to a CSV file and create a mailing list in a matter of minutes.
The starting point is fairly obvious – you need to log into your LinkedIn Account
Click on Connections on the top menu bar.
Choose Filter by Connections only.
I recommend that you export your contacts as as a CSV file. A CSV file easy to save into Excel if you use a simple Microsoft mail merge, and you can also import it into professional mailing systems like MailChimp and GraphicMail.
The ethics of direct marketing
Just bear in mind that it’s not okay to spam your contacts with a barrage of unwanted emails, so treat their details with respect and always offer them an unsubscribe option. (That’s not just a matter of respect, it’s mandatory!)
If you have any other questions on LInkedIn, please let me know using the comments box below, and I’ll do my best to answer them.