The new Friskies TV commercial takes full advantage of two key marketing trends:
- Using emotion in advertising
- The popularity of online cat videos
Almost every advertising blog will tell you that using emotion in advertising is one of the key ways to make a real connection with your target market; this isn’t exactly what you’d call a surprising insight. But recognising it to be true and getting it right aren’t the same thing.
And while cat videos are clearly wildly popular online, it’s not exactly marketing wisdom that cat videos might help you build your brand.
Dear Kitten, however, has unquestionably got it right. At almost 3 minutes in duration, it’s more a mini-movie than a regular TV commercial. And with more than 16 million views online, it’s certainly made its mark. Surprisingly, not everyone likes it – but you can’t please all the people all the time.
Take a look and let me know what you think. I’d love to hear your comments (and how many times you watched it!)
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