Copywriting

Copywriting persuades.  Copywriters use language to engage your clients, touch their emotions, inform them, or simply encourage them to believe in you and trust you.

Advertising copy
We write long copy, with lots of detail.  We write short, snappy copy that concentrates the message.  We also write headlines and pay-off lines.  It all depends on what you need.

Blogging
A blog is the ideal way to create new content for your website, and improve your Google rankings.  It is also the starting point for content marketing.  Regular updates with a variety of material that provides useful information or an insight into your business will help develop relationships with visitors to your site.

We can develop a content strategy and supply you with regular blogs for your website.

Business Letter Writing
Every letter you send is a reflection on your business and the service you provide.   Your business letters need to be:

  • Clear
  • Concise
  • Easy to read

Your clients may be highly educated professionals, but your message will be more effective if your letter is written in plain English.

Email Writing
Email is a great way to market your business.  It is cost-effective and convenient.  But your advertising message needs to be tailored to capitalise on the opportunities of email marketing.

Promote your business with email marketing, using effective:

  • Subject lines that encourage opening
  • Sender information that builds trust
  • Email headlines that grab attention
  • Effective calls to action

Don’t be afraid to use long copy.  If you have a complicated message, you can give a detailed explanation.  But make sure it is well-structured and easy to read.

Brochure Copywriting
Is content delaying your brochure or company profile?  Perhaps you have too much information, or not enough.  Or you just can’t find the time and resources to make it happen.

We’ll take your information and distil it into clear and easy-to-read copy.   We’ll use reputable sources to research additional information if you need it, and give you the right amount of information to make your brochure work for you.

Press Release Writing
Press releases are urgent.  News has to be new, so it can’t wait till next week.  And you know that you are missing opportunities to promote your business.

If you have a story that you’d like to send out to the media, give us a call. We’ll take your story and tell it so that the media want to report on it.

Speech Writing
Formal business speeches require close attention to detail:

  • Formal protocols must be observed
  • Content must achieve corporate objectives
  • The message must be clearly stated (but it should not be repetitive!)
  • The speech must be the right length

And of course, the speech must be written in a style that is comfortable for the speaker.

We’d love to write for you, so contact us now and find out how we can help you.