I went swimming this morning. This is significant because I loathe swimming and I’m a really bad at it – and still I swam 700 metres.
In late October, I stumbled and sprained my ankle quite badly. Or so my doctor told me. A month later, I finally demanded an x-ray and discovered it was actually broken in three places. And no, neither chardonnay nor high heels were involved.
Long story short, it was a long, slow recovery, featuring a woefully inelegant plastic and Velcro brace, lots of limping and more than my fair share of couch time.
Finally I was allowed to exercise again – but nothing with any impact. No running, no walking – only swimming and cycling. And I loathe cycling even more than swimming.
So I took to the pool. At first, I couldn’t manage a single length, which is even worse than it sounds; I started in the aqua-aerobics pool at the gym and it’s only twelve metres long! But it did have the singular advantage of being very private so no-one would see me floundering in the water.
Eventually I moved into the main pool, shaking off the concern that anyone I know might see me; as the physio pointed out, in my cap and goggles I’m completely incognito.
And three months later, my consistency has paid off. A real swimmer would probably shake their head in dismay at my style, but it works. I get from end to end, and I’m getting fitter – and I don’t feel like lazy slob any more. But don’t expect to see me in the Midmar Mile… ever.)
So if you missed me, the reason is this: While I had plenty of time to write when I was ensconced on the couch, my anklebones appear to be connected to my brain, because it was just too hard – and one of the things I let slide.
I always preach consistency in marketing, so this is a classic case of do what I say, not what I do. Having been out of action for so long, I felt I needed the perfect post, the insight that would add significant value, before I started again. But if I wait for perfection, I might never write anything ever again!
So instead, I’m aiming for consistency. And I think my starting point is a little better than a 6 metre swim!
And since Friday seems a good day for a little marketing entertainment, here’s a brand new TV commercial for the Samsung S6, launched in America this week. It’s great, but it will be short-lived – for reasons that will be obvious once you’ve seen it.
Let me know what you think. If you like it, please share it too.