Research

Top 10 Marketing Trends in 2013

Millward Brown has just released their 2013 annual list of the 100 most valuable brands globally, along with a detailed report on trends.

Eight of the top ten brands are household names in South Africa, and six of these top ten are technology and telecommunications brands.  But the trends and insights that the research reveals are much more interesting.

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Top 20 Websites in South Africa

It’s not surprising that Google owns three of the top four sites used by South Africans, but it might surprise you that we like shopping online – Gumtree is the most popular South African site after Google and Bid or Buy and OLX both make the Top 20 list.  (Kalahari is at number 45.)

We don’t have reservations about online banking; we clearly trust the three major banks to offer good security.

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