Do you need a LinkedIn Company Page?

There are two reasons you might need a company page:

  • You want to promote your business and build a reputation for expertise
  • You want to measure the impact of your LinkedIn activity

LinkedIn was originally designed for personal interaction and to showcase personal expertise and experience. And the personal profiles do a great job of this.

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How to export your LinkedIn Contacts

Keeping in touch with your LinkedIn network is not as simple as posting regular updates, or commenting on other’s activity. Sometimes it just makes sense to take a more direct approach and send an email. And sometimes you might want to send more than just one.

Exporting your LinkedIn connections is quick and easy. You can save their names and email addresses to a CSV file and create a mailing list in a matter of minutes.

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How to delete a duplicate LinkedIn profile

There are plenty of people who have more than one LinkedIn account, some people even have three!

Duplicated LinkedIn account_blur2

You might have signed up a while back and then forgotten about it and rejoined. Or perhaps you realized you had an existing account, but didn’t know how to access it, so started all over again with a new password.

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Finding leads on LinkedIn – the practical approach

Let’s cut to the chase. You’ve heard stories of people supposedly finding business on LinkedIn.  You’re a little cynical, and you really don’t have time to waste. You signed up to LinkedIn some time ago and put up a profile with the most important and recent personal information, but you haven’t had much response. But if LinkedIn is really a good way to generate sales, you’d like to know how to make it happen.

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5 Reasons your LinkedIn profile photo matters

1. Stand out from your competitors
We’re a visual bunch!  If you don’t include a photo in your profile, even if you optimise the rest of your profile and rate higher on search results, you’re likely to lose out to competitors who do include a photo.

example of LinkedIn profile pics

It’s clear which profile will attract the most attention and which are at a distinct disadvantage.

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Top 6 tips for your LinkedIn profile photo

No Selfies
Selfies are fine for informal social media platforms like Twitter and Instagram, but LinkedIn is a professional network, so choose your photo accordingly.

Dress the part
Your photo should reflect your work self; not you on the beach or at a coffee shop. (Unless perhaps you sell yachts or own the coffee shop!)

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How to build a great LinkedIn profile

Start taking advantage of the LinkedIn opportunity TODAY

photo of incomplete profile
Since I conducted my survey among LinkedIn users, it’s hardly surprising that the vast majority of respondents believe that LinkedIn does present a marketing opportunity. In fact, quite the contrary; it’s more surprising that a full 17% don’t believe it is. (Makes you wonder why they bother to belong to LinkedIn.)

However, what’s more astonishing is that only 15% say that they’re taking advantage of this opportunity.

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Growing your business with LinkedIn

The most-asked question about LinkedIn on my survey of South African executives is “Can I get business from Linked In?” This highlights the vital truth that social media marketing has to be about marketing; it’s not enough to be social 

In short, the answer is yes, you can definitely grow your business through social media. But that doesn’t mean it’s automatic!


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Questions South African Execs are asking about LinkedIn

LinkedIn Since our social media usage, preferences and experiences might not align exactly with international trends, I recently asked South African executives what they needed to know.

I’ll be answering all their questions over the next few weeks, and if you did find time to contribute to the LinkedIn survey, thank you, I do appreciate your input.

Just for interest, 80% of respondents recognise that LinkedIn presents a marketing opportunity, but only 20% are doing anything about it.

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Why LinkedIn Groups don’t Work

A popular LinkedIn discussion revolved around one simple question:

What do you need out of this group?
More than 100 people responded, with three key answers:

  • Information (case studies, tips and advice)
  • Work (a job, an internship, new clients)
  • Human resources (staff, freelancers, specialised skills)

Now if people are looking for work, and employers looking for people belong to the same group, it should be an ideal meeting ground.  But they are just not connecting.  Obviously this group isn’t working for them.

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