Design

New Year’s Resolutions for Marketers No. 2

Allow time for great creative

Of course, this isn’t always possible.  If a client has a short deadline, we’ll always hustle to get the advertising or graphic design work out on time.  Or if they have a limited budget, we won’t offer them the luxury of hundreds of hours of creative time that they can’t afford.

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Graphic Designers can’t Spell

Graphic designers are fabulous, talented people.

They’ll  take a boring document and transform it into an eye-catching brochure  that begs to be read.

They’ll conjure up a hard-hitting poster with just a couple of lines of copy.

Unfazed by blank page, they’ll play with colours, stare at books and magazines, then dream up designs, crop indifferent photos and work magic on their computers to bring communication to life.

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Is your logo a bit blurry?

Pelican Systems logo

Almost every time I open a newspaper, be it a national title or a community free-sheet, I see at least one piece of retail advertising where the logo (and often the address and contact details) is pixelated, blurred and distorted.

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