Content Marketing

Technical and Industrial Buyers want Information

Technical and industrial decision makers tend to be practical.  They are looking for answers to specific questions and want you to show them why your brand is the right answer.  They are happy to debate the pros and cons, and the application in particular circumstances. Consumer ads can promise “this will be your night”.  A…

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The 7 Deadly Sins of Email Newsletters

1.  Ignoring your sender information This matters more than you might realise.  Make sure it is clear and complete –  we don’t often  open emails from people we don’t recognise. If you are writing to your existing client database, and they have a relationship with you, use your name.  But if you are writing to…

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Your company profile is not about you!

There is no doubt that a well-presented company profile is a useful sales tool.  You can use it as a leave-behind after meetings to reinforce the value you can bring to prospective clients, or send it in advance to position your company in their minds.  You might even hand-deliver it to key prospects, giving yourself an…

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Marketing is all about relationships

Internet marketing has revolutionised the marketing of small businesses.  It is immediate, easy to understand and, best of all, affordable.   With social media, almost anyone can promote their business online.  And control it themselves. Traditional advertising, on the other hand, usually requires professional input. Magazine ads need creative concepts and advertising production that take time. …

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