Content Marketing

Durban proves that quality content converts

Marketers have adopted content marketing with enthusiasm. From blogs to videos, from infographics to webinars, almost anyone with a website is creating content. But a lot of it just isn’t working. This isn’t really surprising – most of it just isn’t up to scratch. A bit like a lot of the concerts in Durban. In July,…

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How many clients do you ignore?

Don’t you just hate being ignored?  You know those people who know who you are but somehow never remember you, or just don’t see you?  I’ve just realised that a supplier has been doing that to me! Back in the bad old days – a couple of years ago – we used to send advertising…

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Growing your business with LinkedIn

The most-asked question about LinkedIn on my survey of South African executives is “Can I get business from Linked In?” This highlights the vital truth that social media marketing has to be about marketing; it’s not enough to be social.   In short, the answer is yes, you can definitely grow your business through social media. But…

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Sometimes you just can’t avoid change

Discovering that you’ve lost 13 years worth of advertising and graphic design artwork is not the best way to start a day – especially when you’re on deadline.  The Octarine office had been burgled and we lost pretty much every bit of technology, even my cell phone charger! The irony is that I was working…

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A great example of content marketing

Despite all the publicity that Content Marketing is getting lately, there’s still a fair bit of uncertainty around it.  And in case you think it’s all about blogging,  there’s a host of options you could use. Two weeks ago, Chipotle raised the stakes on content marketing.  This chain of Mexican restaurants, pride themselves on what…

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Capitalising on other people’s content marketing

I’m not a fan of passing someone else’s work or research off as your own, but there is a quick – and ethical – way to score additional Google ranking using other people’s Content Marketing. And search ranking is a vital part of being found online. Tap into Google’s priorities Google rates the quality of…

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How to Drive Traffic to your Website with Content Marketing

Websites with 51 - 100 pages get 48 times more traffic

There’s not much point in having a website if no-one sees it.  And it can be discouraging to realise that all your time and investment in your website doesn’t seem to be generating the interest you were looking for. Build your reputation and credibility Content Marketing can make a significant difference.  Not only does it…

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Content marketing lessons from a broken hip

My mother’s had a bad time recently.  She fell and broke her hip and it’s been quite an ordeal all around.  Strangely, despite all medical advice and treatment she’s been given, she thinks she broke her coccyx. My mother reveres doctors.  Doctors, in her mind, are oracles.  Always perfectly informed, always wise and always right. …

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How does your QC compare?

Coming from a pharmaceutical marketing background, I have a very keen understanding of the need to be able to back up statements of fact with solid proof.  You can’t just make a tablet, give it a name and then tell people that it cures all sorts of woes.  You have to be able to defend…

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Taking content marketing offline

It’s a bit embarrassing; in a severe case of the cobbler’s children having no shoes, I’ve been offline, neglecting my content marketing for a few weeks while I was focused on a client’s content project; not exactly living up to the fundamental truths that: content marketing has to be planned and executed timeously, and no-one…

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