Consistency is the key in marketing – and everything else!

I went swimming this morning.  This is significant because I loathe swimming and I’m a really bad at it – and still I swam 700 metres.

In late October, I stumbled and sprained my ankle quite badly.  Or so my doctor told me.  A month later, I finally demanded an x-ray and discovered it was actually broken in three places.  And no, neither chardonnay nor high heels were involved.

Pinpoint your target market, or how will you reach them?

Pin point your target market

Traditionally, marketing managers and their advertising agencies spent hours and hours defining their target markets in minute detail.

Millions have been spent on research to identify exactly who to talk to, what to say and how to say it – and this still makes good marketing sense.

Emotion, online cat videos and brand-building

The new Friskies TV commercial takes full advantage of two key marketing trends:

  • Using emotion in advertising
  • The popularity of online cat videos

Almost every advertising blog will tell you that using emotion in advertising is one of the key ways to make a real connection with your target market; this isn’t exactly what you’d call a surprising insight.   But recognising it to be true and getting it right aren’t the same thing.

Do you need a LinkedIn Company Page?

There are two reasons you might need a company page:

  • You want to promote your business and build a reputation for expertise
  • You want to measure the impact of your LinkedIn activity

LinkedIn was originally designed for personal interaction and to showcase personal expertise and experience. And the personal profiles do a great job of this.

How to export your LinkedIn Contacts

Keeping in touch with your LinkedIn network is not as simple as posting regular updates, or commenting on other’s activity. Sometimes it just makes sense to take a more direct approach and send an email. And sometimes you might want to send more than just one.

Exporting your LinkedIn connections is quick and easy. You can save their names and email addresses to a CSV file and create a mailing list in a matter of minutes.

Run like a girl

Since it’s Women’s Month, I had to leap onto my soapbox.  Of course women face far less discrimination that they did in the past, but for many, the claim “of course I agree that women are equal” is true only insofar as women are seen as being equal to each other!

Is bad grammar getting in the way of your communication?

There’s a good chance I’ll miss your point if you use an apostrophe in a plural or tell me that your heart literally jumped out of your chest. I’ll be too busy rolling my eyes to pay attention to what you’re saying.

I know it’s not cool to admit this, but since people pay me to write for them, it’s probably just as well that I’m picky.

How to delete a duplicate LinkedIn profile

There are plenty of people who have more than one LinkedIn account, some people even have three!

Duplicated LinkedIn account_blur2

You might have signed up a while back and then forgotten about it and rejoined. Or perhaps you realized you had an existing account, but didn’t know how to access it, so started all over again with a new password.

Finding leads on LinkedIn – the practical approach

Let’s cut to the chase. You’ve heard stories of people supposedly finding business on LinkedIn.  You’re a little cynical, and you really don’t have time to waste. You signed up to LinkedIn some time ago and put up a profile with the most important and recent personal information, but you haven’t had much response. But if LinkedIn is really a good way to generate sales, you’d like to know how to make it happen.

Selfies are like tattoos

Selfie was the 2013 word of the year, and its inclusion in the Oxford English Dictionary has given it an unanticipated aura of respectability.  But selfies are still fairly polarizing and, like tattoos, elicit strong emotional responses.

But who’d have thought this social phenomenon would extent as far as it has.  I knew there was one song that mentioned them, but I didn’t realize there were 13!