Since it’s Women’s Month, I had to leap onto my soapbox. Of course women face far less discrimination that they did in the past, but for many, the claim “of course I agree that women are equal” is true only insofar as women are seen as being equal to each other!
There’s a good chance I’ll miss your point if you use an apostrophe in a plural or tell me that your heart literally jumped out of your chest. I’ll be too busy rolling my eyes to pay attention to what you’re saying.
I know it’s not cool to admit this, but since people pay me to write for them, it’s probably just as well that I’m picky.
There are plenty of people who have more than one LinkedIn account, some people even have three!
You might have signed up a while back and then forgotten about it and rejoined. Or perhaps you realized you had an existing account, but didn’t know how to access it, so started all over again with a new password.
Let’s cut to the chase. You’ve heard stories of people supposedly finding business on LinkedIn. You’re a little cynical, and you really don’t have time to waste. You signed up to LinkedIn some time ago and put up a profile with the most important and recent personal information, but you haven’t had much response. But if LinkedIn is really a good way to generate sales, you’d like to know how to make it happen.
Selfie was the 2013 word of the year, and its inclusion in the Oxford English Dictionary has given it an unanticipated aura of respectability. But selfies are still fairly polarizing and, like tattoos, elicit strong emotional responses.
But who’d have thought this social phenomenon would extent as far as it has. I knew there was one song that mentioned them, but I didn’t realize there were 13!
1. Stand out from your competitors
We’re a visual bunch! If you don’t include a photo in your profile, even if you optimise the rest of your profile and rate higher on search results, you’re likely to lose out to competitors who do include a photo.
It’s clear which profile will attract the most attention and which are at a distinct disadvantage.
Selfies are fine for informal social media platforms like Twitter and Instagram, but LinkedIn is a professional network, so choose your photo accordingly.
Dress the part
Your photo should reflect your work self; not you on the beach or at a coffee shop. (Unless perhaps you sell yachts or own the coffee shop!)
Start taking advantage of the LinkedIn opportunity TODAY
Since I conducted my survey among LinkedIn users, it’s hardly surprising that the vast majority of respondents believe that LinkedIn does present a marketing opportunity. In fact, quite the contrary; it’s more surprising that a full 17% don’t believe it is. (Makes you wonder why they bother to belong to LinkedIn.)
However, what’s more astonishing is that only 15% say that they’re taking advantage of this opportunity.
The most-asked question about LinkedIn on my survey of South African executives is “Can I get business from Linked In?” This highlights the vital truth that social media marketing has to be about marketing; it’s not enough to be social.
In short, the answer is yes, you can definitely grow your business through social media. But that doesn’t mean it’s automatic!
I’ll be answering all their questions over the next few weeks, and if you did find time to contribute to the LinkedIn survey, thank you, I do appreciate your input.
Just for interest, 80% of respondents recognise that LinkedIn presents a marketing opportunity, but only 20% are doing anything about it.