It’s Friday, so I thought I’d share with you the newest viral video on YouTube, which has had over seven million hits in less than three weeks. But this video isn’t a pop sensation; it’s a video about an outdoor ad. So, an ad about an ad has content that compelling?
Firstly, the ad agency had a very clear understanding of the target market, and how to reach them directly. Secondly, it uses new technology that could become as controversial as subliminal advertising. Thirdly, the very fact of explaining the technology undermines the objective of this particular ad campaign.
Take a look and let me know what you think. How do you feel about using technology that can communicate only with children, and exclude their parents? The reasons for doing it in this case are excellent, but I think it could turn advertising to children into a moral minefield.