How a video about an ad went viral

It’s Friday, so I thought I’d share with you the newest viral video on YouTube, which has had over seven million hits in less than three weeks.   But this video isn’t a pop sensation; it’s a video about an outdoor ad.  So, an ad about an ad has content that compelling?

Firstly, the ad agency had a very clear  understanding of the target market, and how to reach them directly.  Secondly, it uses new technology that could become as controversial as subliminal advertising.  Thirdly, the very fact of explaining the technology undermines the objective of this particular ad campaign.

Take a look and let me know what you think.  How do you feel about using technology that can communicate only with children, and exclude their parents?  The reasons for doing it in this case are excellent, but I think it could turn advertising to children into a moral minefield.

3 Comments

  1. Joan - BlogBizBuzz on May 14, 2013 at 11:59

    Great way to advertise Ann, the young generation would love this. If handled correctly it could be a breakthrough for marketing.

  2. Ann Druce on May 14, 2013 at 09:41

    I can just imagine toy or sweet manufacturers creating huge demand for their products with this kind of advertising. Pester Power would spiral and oblivious parents would be left wondering how their children came to hear about the latest “must-haves”.

  3. Pat Pughe-Parry on May 11, 2013 at 14:44

    Very intriguing. As you say it can have negative implications if used by the wrong advertisers

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